Amazon Prime Content Analysis Report

This report provides a comprehensive analysis of TV shows and movies available on Amazon Prime, drawing from a dataset collected from Kaggle. The data spans from 1920 to 2021.

Content Overview:

• Total Titles Available: 9,655
• Total Number of Ratings: 25
• Total Number of Genres: 519
• Total Number of Directors: 5,771

Ratings Distribution:

The ratings breakdown for shows indicates a predominant preference for content rated for viewers 13 years and older, with the following counts:

• 13+: Approximately 2,100 shows
• 16+: 1,500 shows
• ALL Ages: 1,300 shows
• 18+: 1,200 shows
• R Rated: 1,000 shows
• PG-13: 400 shows

Genre Popularity:

The genres are ranked by the number of shows, showcasing a clear inclination towards Drama:

• Drama: 986 shows
• Comedy: 536 shows
• Drama, Suspense: 399 shows
• Comedy, Drama: 377 shows
• Animation, Kids: 356 shows
• Documentary: 350 shows

Geographic Distribution of Shows:

The geographic distribution highlights the global reach of Amazon Prime, with a significant concentration of shows originating from North America and Europe.

Content Type Breakdown:

• Movies: 7,811 (80.82% of total content)
• TV Shows: 1,835 (19.18% of total content)

Release Year Trend:

The trend for the release year of movies and TV shows exhibits a steep increase in the number of titles, particularly after the year 2000, signaling a substantial growth in the production and availability of content in recent years.

Outcomes and Benefits of the Dashboard Analysis

The PowerBI dashboard offers a dynamic and detailed visualization of Amazon Prime’s content library, and the analysis of this data provides several beneficial outcomes for different stakeholders:

For Content Strategists:

• Target Audience Identification: The rating distribution allows strategists to identify the most served and under-served audience segments, which can guide future content acquisitions and productions.
• Genre Expansion Opportunities: Insight into popular genres and potential gaps can inform decisions to diversify content offerings or double down on successful themes.

For Marketing Teams:

• Tailored Campaigns: Knowledge of the most popular genres and content types enables marketing teams to create targeted advertising campaigns, enhancing customer engagement.
• Global Reach Enhancement: The geographic distribution of shows provides a clear picture of market penetration, which can be used to tailor marketing strategies to different regions.

For Production Partners and Filmmakers:

• Strategic Collaborations: Understanding the breadth of directors and content types on the platform can aid in forming strategic partnerships and collaborations.
• Content Trend Analysis: The release year trends can help production partners to align their offerings with the evolving preferences of Amazon Prime viewers.

For Platform Users and Subscribers:

• Improved Discovery: The breakdown of content by genre and ratings can enhance the content discovery process for users, leading to a more personalized viewing experience.
• Content Diversity Awareness: Subscribers can appreciate the diversity and volume of content available to them, which can improve user satisfaction and retention.

For Amazon Prime Management:

• Content Portfolio Management: The dashboard provides a macro view of the content portfolio, helping management to assess the performance and strategy alignment.
• Data-Driven Decision Making: The visualized data trends support evidence-based decision-making for content licensing, creation, and platform improvement initiatives.

Overall Benefits:

• Efficiency: The consolidation of complex datasets into an accessible format via the dashboard promotes efficient analysis and reporting.
• Engagement: With clear visuals, stakeholders can more easily engage with the data and draw meaningful conclusions.
• Strategic Planning: The insights gained from the dashboard can inform both short-term tactical adjustments and long-term strategic planning for content on Amazon Prime.

Download this dashboard from the following link:

https://drive.google.com/file/d/1PNHv0HcuUC3ngIZt9p8J_FMoYkA6S7PB/view?usp=sharing